Antonia Gölzner Get in touch

Beyondthe familyname.

I'm Antonia Gölzner, fourth generation of a family business. I work with the next generation on the part of succession nobody plans: who you are within it.

Antonia in conversation with the next generation

But it is lived as a person.

Who am I, beyond the family name?

Whose expectations am I living?

How do I lead in my own way?

Almost nobody talks about this part. That is my work.

Four generations. One question.

Every generation inherits the business. Each one has to find its own answer to how it wants to lead it.

  1. 1stgeneration
  2. 2ndgeneration
  3. 3rdgeneration
  4. 4ththat's you

The business can be handed over. Your answer can't.

You can inherit a company, the shares, the name and the expectations. But not your own identity.

Successors get advisors for every question about the business. I work with them on the questions about themselves: their own identity, their own voice and their own way to lead.

What is handed over, and what isn't.

What you inherit

  • The company
  • The shares
  • The name
  • The expectations
  • A seat at the table

What you find yourself

  • Who you are
  • Your own voice
  • Your way to lead
  • What you actually want
  • Your own yes and your own no

Advisors take care of the left side. The right side is your work, and mine.

Three steps. One direction.

  1. 01

    Understand yourself

    Who am I, beyond the family name?

    The patterns, beliefs and blind spots you grew up with.

  2. 02

    Express yourself

    How do I show up, in the family and beyond?

    Your own voice, in the boardroom and at the dinner table.

  3. 03

    Lead yourself

    How do I lead from who I am?

    Decisions that are yours, inside the business or outside it.

Work with me.

Speaking & conversations

Keynotes, panels, interviews and podcasts.

Workshops & programmes

For next gen circles, companies and business schools.

Private coaching & sparring

Three to six months, one-to-one. Limited and by application only.

Antonia at UNICEF NextGeneration
UNICEF NextGen
Antonia at the Q-Summit 2024
Q-Summit 2024
Antonia with the UNICEF NextGen group
UNICEF NextGen
Antonia at Enpal in Berlin
Enpal, Berlin
Antonia at her graduation
Graduation, TODO school and year
Next Gen is not an age. It's where all my work converges.

I belong to it, as a fourth-generation shareholder of our family business. I build for it, as an entrepreneur and angel investor. And I think deeply about what it needs, with a background in business psychology and systemic coaching.

Let's talk.

A talk for your next gen event, a workshop for your family or programme, or one-to-one coaching and sparring on your own role.

Get in touch

[email protected]